by Chelsea Balderson | Feb 21, 2017 | Best Practices
In Part I of the mini-series on Ethical Sales & Marketing for Study Abroad, I shared about how selling for a professional sports team helped me better advise students to study abroad. I also made a pitch for us to ditch the stigma surrounding sales in...
by Chelsea Balderson | Feb 2, 2017 | Best Practices
I often hear international educators speak vaguely about “increased outreach” yet avoid the very thing to help achieve that goal: sales. Sales is such a loaded word. The term is associated with connotations such as “sleazy”, “pressure”, and “crooked.” The reality is,...
