We're not a scrappy startup anymore. We're the standard.

For 12 years, Via has been on a journey from Project Travel's fundraising dreams to Program Match's student nurturing, all the way to becoming the all-in-one global engagement operating system trusted by top institutions.

But here's the thing: we outgrew our brand.

Our platform evolved. Our impact expanded. Our partners multiplied. Yet our visual identity? Still giving "helpful little sibling" energy when we should've been giving "industry leader who means business."

So we did something about it. 🎨

📖 Every Startup Has a Story:
The Evolution of Via

This isn't our first rebrand rodeo. Our journey has been one of constant evolution, always driven by the needs of the international education community.

2013: Project Travel 🎒
Started with travel fundraising to help students afford global experiences.

2015: Program Match 🌍
Shifted focus to bridge the gap between students who want to go abroad (70-80%) and those who actually do (2-10%).

2018: Via TRM 💼
Launched as a full CRM (Traveler Relationship Management, to be exact) for study abroad operations.

2021: Via Suite Expansion 🛠️
Added Via Travel for campus-wide risk management and travel tracking.

2023: The All-in-One Era ⚡
Introduced Via International for ISSS operations and Via Contracts for partnership management. We became the complete solution for global engagement.

🎯 Why Rebrand?
Because Our Vibes Were Off

Let's be real. Our old brand was helpful but soft. Warm, friendly, pastel-perfect... but not exactly screaming "enterprise solution that goes head-to-head with the biggest players in the space."

Here's what we realized:

✨ Old Via: Cute, scrappy, explaining features

🔥 New Via: Bold, magnetic, solving real problems

Our platform was enterprise-grade. Our support was unmatched. Our impact was undeniable.

Our brand just needed to catch up.

🎨 What Changed?

Colors: From soft pastels to saturated, electric energy. We brought back Via's original bold pink and paired it with deep purple and vibrant pink. 💥

Logo: Refined, not reinvented. Same classic icon, cleaner execution, bolder presence. ✨

Typography: Strong, modern, and commanding. Our new font grabs attention and reinforces authority. 📝

Voice: Punchy, not passive. Every word does work. No fluff. Just clear, confident copy that gets to the point. 💬

Oh, and meet Frankie the Flamingo 🦩
Via's unofficial mascot. He's got his travel scarf on, passport stamped, and ready to see the world. You'll spot him across our platforms, swag, and maybe even in your inbox.

🔮 A Glimpse Into the Future

This rebrand is the foundation for what's next. Here's what we're dreaming up:

Platform Redesigns 🎨
Reimagining the UI for Via Global, Via Travel, and Via International to be more modern, intuitive, and powerful.

Partner Portal 🤝
A streamlined entry point for campus-wide partners. Faculty, admins, proxies. Simple, distraction-free, and built for collaboration.

Proposal Management 📋
One central place to submit, review, and approve custom programs and provider proposals.

Via Labs is Back 🔬
Our R&D community where partners help shape our roadmap. We're building with you, not in a vacuum.

💙 Thank You for 12 Years

This rebrand was a six-month, team-wide labor of love, and a whole lot of dreaming.

But honestly? The best part wasn't the new colors or the slick website.

It was realizing how far we've come and how much further we're going.

Via is all grown up. And we're just getting started. 🚀

Thank you for being part of our story. The best is yet to come. ✨