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Via Celebrates International Education Week 2022

Via Celebrates International Education Week 2022

From a Virtual Tour of Germany to Making Gnocchi, Via Observes IEW  Like many of our colleagues in the International Education field, Via will be celebrating International Education Week (IEW) 2022 with a wide range of events and activities from November 14-18.  IEW...

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College of Charleston Feels Part of the Via Team

College of Charleston Feels Part of the Via Team

“We feel like we’re part of a team,” says Director Melissa Ochal. Pre-pandemic, the Center for International Education at the College of Charleston was sending about a thousand students on global experiences while using a free software system. Five years ago, it...

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Ethical Sales & Marketing for Study Abroad: Part III

Ethical Sales & Marketing for Study Abroad: Part III

Your Study Abroad Office is a Brand. From the moment a student steps on campus, sports teams, student groups, and academic opportunities vy for their attention. What does it look like for a study abroad office to “cut through the noise” and build a case for study...

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Ethical Sales & Marketing for Study Abroad: Part II

Ethical Sales & Marketing for Study Abroad: Part II

In Part I of the mini-series on Ethical Sales & Marketing for Study Abroad, I shared about how selling for a professional sports team helped me better advise students to study abroad. I also made a pitch for us to ditch the stigma surrounding sales in...

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Ethical Sales and Marketing in Study Abroad Mini-Series: Part I

Ethical Sales and Marketing in Study Abroad Mini-Series: Part I

I often hear international educators speak vaguely about “increased outreach” yet avoid the very thing to help achieve that goal: sales. Sales is such a loaded word. The term is associated with connotations such as “sleazy”, “pressure”, and “crooked.” The reality is,...

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I was wrong about my students

I was wrong about my students

If you work in higher education, you’ve probably heard (or repeated) the following in a lunch or conference session with colleagues. I know I have. “Students don’t read anything!” When I was an education abroad advisor, it seemed like most of my students never looked...

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